Jan 14, 2008
I found a few by googling CSX and Commercial. Not the radio ones, but tv.
[ame="http://www.youtube.com/watch?v=5xYGO_pdfvk&feature=related"]YouTube - 2007 CSX Commercial[/ame]
[ame="http://www.youtube.com/watch?v=6jDk-g02GNw&feature=related"]YouTube - CSX Commercial - How Tomarrow Moves (2 of 2)[/ame]
But if they are true fiscal conservatives they wouldn't throw their money away on ads that might not be reaching their target audience. Maybe they've done the research and have found that their target audience is the ditto-head community.
CSX can advertise however they want. I personally think it would make more sense to go after the few people that might be in a position to make the decisions that would benefit the business, rather than, say, potentially alienate some large shippers who dislike Rush and associate advertisers on his show with particular political positions that they do not support.
You've lost me here. Outside of trade publications, how do you go after those "few people?" Where is a public venue that is so narrowly focused to this small group? Also, I can't follow your seperating business decision makers from shippers. Surely they are one and the same.
Chances are that people who hate Rush dont listen to his show anyway. And Rush is real pro buisnes. That evil conservative!!
Rush Limbaugh? what is this world coming to?
Let's not get into debating Rush Limbaugh or other types of programming please. The commercials are airing on major networks - including the ABC Radio Network which is why I am playing them. I'm sure their ad agency made mass buys across the network spectrum.
Im sure those commercials are on Air America. Of course no one will hear them....
Well, CSX has apparently decided that you broadcast to everyone. That's their business.
It's not like we're selling beer or tires or jeans here. CSX provides a service that only a very small segment of the population - shippers near rail or with a spur, in this case - can choose to use. Most of the rest of us don't have any such need of rail freight transportation.
CSX has become an underwriter of "All Things Considered" on National Public Radio. Still, I don't know where this gets them, except that maybe they are hoping that by doing this that they will reach the .001% of the NPR and the Rush Limbaugh audiences that will actually have some reason to ship something via CSX.
One thing I liked is that they point out in the announcement that CSX can haul one ton of carge 400-some miles on a single gallon of fuel. We might have less of the NIMBY crud if people just sat down with a piece of paper and figured out what that means for saving fuel and reducing pollution (not to mention keeping quite a few trucks off the road).
This is the only way you can reach those potential people. It's marketing via mass medium. You cast the largest net available, hoping to land as many fish as possible. There is no other method for reaching those potential shippers.
Also, depending upon your situation, which I am certain they looked at it carefully, you may gain a small finanical benefit, at tax time, by such sponsoring.