Since 1967, our mission has been to work toward a modern, customer-focused national passenger rail network that provides a travel choice Americans want and can have access to. Over the past five decades we’ve been through some thick, and some thin in working to preserve and expand the service we have by giving passengers a voice. 50 years hence, our trains now run through a new era, rich with multimedia, and the passenger’s voice must be broadcasted and amplified to suit how we are portrayed as an association and how our identity is portrayed to key stakeholders who ride, support, or fund our industry. This involved a shift in perspective: our logo has always had a train in it, even though we’re not a railway. Our name is a mouthful, and doesn’t succinctly get to the point of who we are, and what we’re about. The name? Rail Passengers Association. The look? The very window you look out of as a passenger. With the change, we need rail passengers like you to be a part of our new identity, Continue reading...
