https://www.con-cor.com/website/product/n-2017-christmas-collectors-car-santas-helper-foxy/ Looks like they are going after a new market
Similarly "themed" cars were also released for the past two years. https://www.con-cor.com/website/wp-content/uploads/2015/11/0001-14795_721.jpg https://www.con-cor.com/website/wp-content/uploads/2016/10/2016_Santas_Helper_72_DPI.jpg
There is a market for these products but I am not part of it. Still, if the product sells and thus helps to keep the doors open for manufacturers and distributors then we all win and that is a good thing.