I had the piggy bank version of this when I worked a full-service Texaco in '95! My Dad had that exact same Chevy in red/white top, back in '62. My Mom always told me about freezing to death cruising in it in Royal Oak Mich when he first bought it-in December with the top down!!
Pronounced "Albacoyky", of course, by that wascally wabbit. So be vewy vewy quiet... One doesn't expect a large letter S to come plummeting down every day... and make one jump right through the ceiling! Even scarier is going way way up there on a windy day to put the S back in HELL...
I recall see many stations like that in northern Wisconsin. The Chevy trucks were plentiful. What I believe to be a '56 Ford brings memories as well. I bought my first car, a '55 Ford in '64. Put a lot of miles on that thing.
Reminds me of a very similar scene I remember in Northern Michigan. There was a gas station/store (now closed)and a small lake with an adjacent semicircle of tourist cabins (since torn down). Only the store/gas station was open in my time. I would guess the whole setup dated to the 1930's and probably did a good business as a place to spend a night or a weekend swimming or fishing and just relaxing- definitely a different time. BTW, Richard, You're right. Definitely a '56 Ford. It's identifiable by the parking lights. The '55 had round ones as well as different side trim.
Road trip goodies, like tacky or kitschy souvenirs, road maps (whatever was called a road out in the boonies at that time...), and pamphlets for local attractions, such as The Egress (quite a sight to behold...).